Aspire Lending's Core 5 Values

**WOW Service** core-5-transparencyCustomer satisfaction falls short of our goal. In every interaction with our clients, partners, and associates, our commitment is to deliver an experience so incredible that it inspires a “WOW!” **Unwavering Integrity** core-5-relationshipsWe believe that as a company we have moral obligations as well as commercial ones. We are responsible for staying internally consistent within our framework of principles. Our actions, if in line with our principles, will result in honesty, fairness, and respecting others by doing the right thing even when others are unaware. **Leadership Regardless of Title** core-5-learnadaptimproveEach of us has the opportunity to stick to our values without permission from others. We work with this purpose each day, keeping the clear vision that is vital to charting our course. Our clarity of purpose will build a company of leaders through empowerment, delegation, and consistent communication. We seek out top talent nationally and develop the strengths and skills of our associates to guarantee our success. **Genuine Relationships** core-5-leadershipAuthentic relationships are at the core of our company. We have made it our priority to be the expert at knowing our clients, our partners, and our associates. Forging genuine connections allows us to gain a deeper understanding of our customers’ unique needs and to offer customized solutions to meet those needs. **Positive and Passionate** core-5-transparencyWe believe in the power of affirmative attitudes and possess the courage to affect meaningful change. We begin every day with a sense of gratitude for our people, and we are driven to maximize our opportunities into reality. We strive to inspire others to adopt our commitment to influence the world with an expedited path to success.